Hubspot – Measure effectiveness of your online initiatives

Posted by Amit Desai

April 21, 2010

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In today’s day and age we are surrounded by the web world and most of our time due to work or personal reasons is spent online. For most of us Internet has become our lifeline and increasingly people are looking at creating digital assets of their own on the World Wide Web. I have created my own Synergy Technology Services | SynergyHr | GigaThoughts and I am sure you might be managing websites, blogs, micro sites and other social media for personal or professional use directly or indirectly. We put in a lot of effort to make sure we create good user experience for our visitors. At the same time we keep hearing how important it is to implement these terms SEO, Social Media marketing, online marketing, LinkedIn, Facebook and the list is endless.

Again I am sure everyone is aware that enhancing web presence is an ongoing activity and it needs constant evaluation and measurement of its effectiveness to go on and make it even better. Over time I have been a victim of this funda that once we implement something new, we ask our immediate network and take feedback. We measure it for a while and then assume that the changes we implemented are showing results and leave it there.

The purpose of the article to share awesome tools that I have used to measure and improve online effectiveness and it can be useful to beginners and experienced people as well. There is a company called hubspot they provide software as a service to improve inbound marketing for your organization. In addition to their inbound marketing software they have developed some really handy measurement tools that can be useful and individuals alike.

Website Grader: This tool evaluates effectiveness of your website from an SEO perspective. This is one tool that gives me a detailed analysis on how my blog is performing. You will see a badge that displays website grader rank it’s 98 out of 100 for GigaThoughts

Twitter Grader: Evaluates your twitter account by giving an overall rank and also gives ranks for your followers and the ones you are following. Grade for GigaThoughts is 82 out of 100

Gobbledygook Grader: This is another impressive effort it helps you evaluate your content for Gobbledygook words. This simply means use of jargons which cannot be easily understood and this one really helps in simplifying the content to a large extent. This article content has been graded 91 out of 100.

Press Release Grader: Very helpful for PR people and for most of us it’s always good to get your press release graded as it helps in identifying its marketing effectiveness score. We don’t have press release for GigaThoughts but I have tried this at professional level and I can recommend that.

Facebook Grader: This does the same for Facebook for business pages, individual pages or individual accounts. GigaThoughts page grade is 15 out of 100 and my individual account has grade 67 out of 100

I haven’t used the following tools myself but looking at the other tools I am sure these will be good enough as well and worth giving a try

I would urge you guys to try these tools and let me know your feedback.