Vodafone’s ZooZoo Advertisements
Vodafone’s new series of advertisements feature lovable white, large-headed creatures that have attracted more than 28,500 fans on Facebook. “They are so cute,” gushes Khialani. “They remind me of Casper who was my favourite cartoon.”
But for all those who think the Zoozoos are animated, here’s the shocker: they are real people in costume.
Rajiv Rao, executive creative director (South Asia) of Ogilvy & Mather, the agency that handles Vodafone advertisements, said: “We wanted to make real people look as animated as possible.”
Bangalore-based Nirvana Films shot the ads in Cape Town, South Africa, just in time for IPL. Said Prakash Verma, Nirvana’s owner and director of the Zoozoo campaign: “Our actors were small-bodied, thin women covered in layers of white fabric. Each facial expression was made of rubber and pasted on the actors.”
A film shot at 20 frames per second made the Zoozoo’s movements hurried and comical. Of the 29 different Zoozoo ads created for the IPL, there will be a new one everyday.
So which is your favourite Zoozoo? share your ZooZoo expereince and let us know why you like specific one.
15-12-09 Update:
Mobile service operator Vodafone has launched an online contest at Vodafone.in/CompleteTheZoozooStory where users are invited to make up a suitable ending to the given Zoozoo stories. Three incomplete situations with the Zoozoos have been uploaded on the microsite and the visitors get a chance to complete the story in any way they would like. According to Vodafone, the contest is open till January 1, 2010. Source Alootechie
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Vodafone India has started their official facebook page which has already registered 70,000+ fans. Become a fan and express your feelings towards the lovable creatures.
We love the ZooZoos! Oh they are so cute and funny. In fact, now more than the match, we look forward meeting the ZooZoos. Recently I bought a Vodafone pre-paid card service and I am sure it was prompted by the effect of these cute white characters! We look forward to seeing one new episode every day…
Enjoy the new zoozoo ad @ http://www.youtube.com/vodafoneipl and get patriotic this Independence day with FREE patriotic callertunes from Vodafone
Vodafone India has started their official facebook page which has already registered 70,000+ fans. Become a fan and express your feelings towards the lovable creatures.
You also get to watch the new ads before they are aired during the IPL matches
http://www.zoozoo.in