twitcam and camtweet to offer live video streaming on twitter
twitcam – developed by Livestream and camtweet – developed by Justin.TV are utilities where anyone using their twitter login details can start streaming live to its followers, create live chat rooms and archive each streaming event. 
This is not a ground breaking technological neither it’s an innovative concept. To me it’s smart thinking and right timing on part of both companies to take advantage of their expertise and applying to the critical mass of twitter. There is virtually no difference between twitcam and camtweet.
Twitter is certainly one of the most successful social media concepts to hit the web recently and is growing exponentially. The more I hear about twitter’s success the more I am made to believe that micro blogging platforms will soon take over from the current main stream communication avenues like emails and blogs. There are a lot of smart people out there who have jumped on the early innovators band wagon and developed some really cool applications around twitter and hopefully with that would have developed a business model around it as well. The idea of developing applications and concepts around twitter is to target real time conversations and thereby making highly effective marketing campaigns.
There are many applications/utilities built around twitter and are doing reasonably well. The reason twitcam and camtweet needs a special mention is because I feel they surely are a game changer. Services like these are likely to take tweeting to a whole new level both at personal as well as corporate marketing and relationship building exercise.
What really is live streaming on twitter?
Twitcam and camtweet are tools which lets you broadcast live using your webcam and tweet it to your followers. It’s going to be as simple as turning on your webcam and start streaming live to your followers in 3 simple steps.
- Connect your webcam
- Login using twitter credentials
- Click broadcast button.
How it can help us:
People by their very nature love interactivity and synchronous communication with other people and twitcam will help us get one step ahead of plain vanilla chat
Twitcam and camtweet will help us strengthen the relationship building exercise over the web by attaching a face and voice to each communication. This will help us build trust and thereby resulting into stronger and deeper relationships.
- Marketers can create viral campaigns using the power of video to reach out to their customers
- Businesses can use it as a productivity tool for people working on the same project but are in different parts of the world
- Live streaming can be used by companies to provide higher level of customer services vis twitter
- Researchers can use it to understand the market better by developing greater insights into each communication
- Individuals can create their own streams and use it for fun as well as academic purpose
- Families spread over the world can have a quick live face to face update on their each family member
These are just few advantages that come to my mind when I first downloaded and tested them. I am sure moving forward people will find innovative and abstract ways of using and abusing a service like twitcam.
Livestream says that twitcam was built in about a week and uses new player tools that are going into an updated version of its API that will be released in the near future. The company hopes these will let anyone build a similar service with their own branding, and audience tools–preferably with a chat system that does not require so many tweets.
I believe that the biggest danger in developing a twitter related application is that it can be copied very easily and the early mover advantage lasts for a very short while. It will become increasingly difficult for these companies to create a sustainable competitive advantage and ongoing revenues to justify their existence
Related posts:
- 6 part series – Topic 2 – Twitter
- My research and experience on how to manage multiple twitter accounts.
- Now money can buy friends, followers, connections, fans on social media sites
- TweetDeck + TwitterJobSearch = JobDeck – helps you find your next job.
Related posts brought to you by Yet Another Related Posts Plugin.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment