Online marketing at its best – The movie 2012 End of the world
The latest Hollywood offering, ‘2012‘, is a $200 million movie about the end of the world is based on myths backed by the Mayan calendar. Since the first promotion and marketing event of the movie 2012 there has been a casual buzz about world coming to an end and people are highly curious about the prediction. In the past there have been numerous predictions about the world coming to an end.
To me the Barack Obama online marketing campaign was the best in terms of strategy and execution. The team at Sony has similarly done a great job at strategizing and executing online marketing campaign for the movie 2012.
Online marketing Lessons we can learn from 2012’s.
Strategy
- The What: Exploit people’s fears and generate curiosity amongst the target audience
- The Where: social media – primarily websites, Facebook pages, myspace twitter and video viral
- The How: Use of organic Google search coupled with highly focused SEO, SMO and SEM activities
Execution
It all started with a phrase “Find out the truth, search Google for 2012″. This prompted people to do just that and as a result in Google and SEO parlance the key phrase was searched over and over again in very short period of time. This increased the SEO value of that keyword and since it was passed around over various social networking sites there was a huge viral effect. Initially 2012 was not ranking first in Google it came right up there in couple of days
Big Viral effect
Search Google for 2012 the movie and you will see loads of articles, websites, videos, images, fan pages, groups, social organizations, NGO’s and last but not the least even NASA has to get into the act. This topic appeals to wide variety of audience the viral effect was very strong and fast, this can be clearly seen in the research on Google Trends
Google Trends
Alexa Ranking
In addition to the official movie site, whowillsurvive2012.com, the search results pages include Wikipedia pages as well as Web sites built by devotees of the Mayan doomsday prophecy, lending more credibility to the premise of the film. You’ll find the same type of results at Yahoo!, Bing, and Ask.
There has been a negative impact of this marketing campaign as well, since the news that the world is going to end by 2012 spread like wild fire authorities like NASA has been bombarded with people asking them to question if the world would really end. The authorities at NASA had to create a FAQ page on their website clarifying that the nothing wrong is going to happen.
To me the marketing campaign of the movie 2012 is a huge success considering its effectiveness online coupled with its offline marketing and promotions activities.
Movie reviews for 2012 look promising the world over,I only hope that the movie lives up to the hype and expectation.
Related posts:
Related posts brought to you by Yet Another Related Posts Plugin.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Yes i agree with you movie 2012 makes more Internet market and this article will really helpful to me because i am having fond of increase my general knowledge,,,