Hubspot – Measure effectiveness of your online initiatives

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In today’s day and age we are surrounded by the web world and most of our time due to work or personal reasons is spent online.  For most of us Internet has become our lifeline and increasingly people are looking at creating digital assets of their own on the World Wide Web. I have created [...]


Online marketing at its best – The movie 2012 End of the world

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The latest Hollywood offering, ‘2012‘, is a $200 million movie about the end of the world is based on myths backed by the Mayan calendar.  Since the first promotion and marketing event of the movie 2012 there has been a casual buzz about world coming to an end and people are highly curious about the [...]


RBI makes it mandatory for banks to provide additional authentication for online shopping

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According to a new ruling, the Reserve bank of India -RBI has made it mandatory for all banks issuing credit and debit cards to provide additional authentication information over and above what is visible on the card. To prevent fraud and to make online shopping safer, the RBI has made it mandatory, from 1st August [...]