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Using Google+ page as part of online recruitment strategy

Many progressive organizations today are using social media as an integral part of recruitment strategy.  The latest weapon the in the armoury of the HR department is Google+. By now most  organization have aligned social media are part of their recruitment process might have developed an integrated effort on their website, blogs, LinkedIn company profile, Facebook page, twitter and some other tools and applications like bullhorn which helps them maximize their reach.  Now the online recruitment activity is blessed with another awesome tool in the form of Google+ for business.

How to setup up Google+ page

1. Creating a Google+ Page:   http://plus.google.com/pages/create once you click on this link there will be a wizard that will help you complete the process.  The wizard lets you choose your category under which your business will be found.
2. Account Name: Choose your company account carefully. First and foremost create a Gmail account that can be shared by the entire HR team. Don’t used personal email as currently Gmail does not allow multiple users assigned to one account.
3. Creating Public profile:  The HR department and marketing department needs to take adequate care while creating public profile so as to maintain consistency across online platforms. Important thing here is to ensure you choose right tag line that helps you entice candidates
4. Sharing the page: the next step is to promote the page, the idea is to first develop an interactive page as per your online recruiting strategy and only then exercise this option. As promoting the page will share the page with all your connections and a blank or half completed page will not give good impression and will surely not achieve ultimate objective of the page being added in your prospective candidates circle.

Facts/issues/limitations about Google+ pages

• Google+ pages do not allow mentioning yourself unless you are connected.
• Pages don’t have option to extend circles
• Pages can’t  + 1 other pages and they cannot +1 any other content
• One can find a business by typing its physical his  content

• Pages can’t add people to circle unless  the page is mentioned  where as in profiles  can be added to has the
• Default primary setting is visible to all
• Google+ will automatically unfllow candidates who unfollow the page
• Best feature is that local pages have special field where candidates can search companies by location
• At this stage pages doesn’t receive notification

Finally specific pointers on how it can help in improving recruitment using Google+

• Share lot of photos on your Google+  HR page where you can show case  “ happy employees”  and showcase your “ work place”
• Use circles to categorize candidates based on stage at which the HR communication is structured.
• Encourage existing employees to share their experience on posts
• Use Google+ hangouts to organize meetings or webinars for prospective candidates
• Companies can create recruitment related games to engage prospective candidates visiting company’s Google+ page