Vodafone’s new series of advertisements feature lovable white, large-headed creatures that have attracted more than 28,500 fans on Facebook. “They are so cute,” gushes Khialani. “They remind me of Casper who was my favourite cartoon.”

But for all those who think the Zoozoos are animated, here’s the shocker: they are real people in costume.

Rajiv Rao, executive creative director (South Asia) of Ogilvy & Mather, the agency that handles Vodafone advertisements, said: “We wanted to make real people look as animated as possible.”

Bangalore-based Nirvana Films shot the ads in Cape Town, South Africa, just in time for IPL. Said Prakash Verma, Nirvana’s owner and director of the Zoozoo campaign: “Our actors were small-bodied, thin women covered in layers of white fabric. Each facial expression was made of rubber and pasted on the actors.”

A film shot at 20 frames per second made the Zoozoo’s movements hurried and comical. Of the 29 different Zoozoo ads created for the IPL, there will be a new one everyday.

So which is your favourite Zoozoo? share your ZooZoo expereince and let us know why you like specific one.
15-12-09 Update:

Mobile service operator Vodafone has launched an online contest at Vodafone.in/CompleteTheZoozooStory where users are invited to make up a suitable ending to the given Zoozoo stories. Three incomplete situations with the Zoozoos have been uploaded on the microsite and the visitors get a chance to complete the story in any way they would like. According to Vodafone, the contest is open till January 1, 2010. Source Alootechie

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A lot has been spoken about the new layout that Facebook has to offer.  I personally dint like it the way it launched as i was getting confused with the new functionality and was not able to reason out why would they kill such wonderful layout which is very popular with millions of users and come up with something new.  As days passed I started understanding and analysing the reason for this change in layout. First thing that came to my mind was that probably they are facing the heat from twitter which has already become the preferred medium to update your friends what you are upto?  I believe, Facebook CEO Mark Zuckerberg and company couldn’t let its loyal users move to their competitor. Though not a direct one but still there is enough in-direct competition from twitter.

Apart from competition I feel that it’s more of a psychological issue. We all know from our experiences that people always resist change and once we all get accustom to a certain way of doing things we really don’t want to to see it change specially when we love the way it is.  I am sure with more than 90%  of users are complaining because of the the resistance and  the other 10% are just complaining because that’s what the world around them is doing.

I agree when Mark Zuckerberg on the initial feedback from general public said to his employees that “the most disruptive companies don’t listen to their customers.” Source Social Median news flash on Facebook.  As i am sure once people get accustom to the new layout they will start loving it even more.

After a lot of speculation, finally Facebook has responded to the initial public feedback, below you can read the post by Chris Cox is Facebook’s Director of Product as written on Facebook Blog.

“Since we launched Facebook’s home page design, we’ve received thousands of e-mails, Wall posts and comments from you along with direct feedback from all of our friends and family. If you’ve already given us feedback, thank you. Hearing what you have to say, whether criticism or praise helps us build a product that serves you better.

Whenever we build something new or tweak something old, our motivation is the same: to help you share with the people you care about and find out what’s happening with them. Before we launch any new product, it first must pass a process of design, development and testing with a more limited user audience. If those results are satisfactory, we then release it for all of you to use. We know that no amount of testing is as valuable as what you have to say. For this reason, we will always look to you, our users, to tell us what is working and what isn’t so we can continually make improvements.

Here are the top four things we’ve been hearing from all of you about the changes, and the areas where we’re focusing on improvements immediately and over the next several weeks.

Add more control and relevance in the stream

One of the great parts of Facebook is the ability to share and consume different types of content, such as photos, videos and notes, all in one place. We’ve heard from you that you want even more variety and control in your stream, and for it to update automatically. Some specific improvements we’re making are:

• Live updating: One of the most common requests is the ability to see your stream update automatically. We will be adding the ability to turn on auto updating in the near future so you no longer need to refresh the page.
• Photo tags: In order to surface more photos you might like to see, we’ll be adding photos tagged of your friends to the stream. This will happen in the coming weeks.
• More choices for applications: We’ve heard feedback that there is a lot of application content appearing in the stream. We will be giving you tools to control and reduce application content that your friends share into your stream.

Currently, the content filters on the left screen allow you to select the types of content you would like to see. Over time, we’ll continue to give you more control over what’s in your main stream and how you consume it. We have the eventual goal of building filters that summarize this activity so you can see a more condensed view of what’s been going on. We’re also thinking about ways of filtering out some of the Wall posts and content directed to specific people to focus more on posts shared with everyone.
See more Highlights

Right now, we’re making improvements to the Highlights section on the right-hand side of your home page. Highlights will update more frequently and will show you more content throughout the day to mirror more closely the content that the earlier News Feed provided.

Find things more easily

It’s important that you are able to find everything you’re interested in, or we’re not succeeding in giving you the right level of control. We’re currently working on a few design changes to help you find these things more easily, such as:

• Moving requests to the top of the right column: Friend requests and event invites will be more prominent.
• Easier way to create a Friends List filter: From the filters on the left, you will be able to create a new list of friends with which to filter the stream.

Application bookmarks continue to live in the toolbar at the bottom left of the page. You can quickly access your groups, events and other favorite applications from the bottom bar on any page.

Old vs. New

Since Facebook started in 2004, we’ve been through several redesigns. Each was built with the intention of making it easier to share and understand what’s going on with the people you care about. Redesigns are generally hard to manage, in part because change is always hard and in part because we may miss improvements that any individual user may like to see. We keep in mind that there are 175 million people on Facebook, and everyone uses the site differently. We listen to feedback from our users, data on how the site is used, and our intuitions as builders and designers to create the product that provides the best experience across the board.

With the recent home page changes, we’re trying to present the right balance between what’s happening right now and what’s interesting over a longer period of time. We realize that both are important and getting them both right is crucial for the product to work. In the last few weeks, you’ve seen us shift the main emphasis towards real-time conversations and updates as the entry point to Facebook. We’re working hard to make this stream more valuable, and also to build out the richness and relevance of the Highlights section.

Your feedback means a lot, and we sort through everything we receive. The best way to give us direct feedback-to ensure that we can consolidate it-is through the feedback link on the home page tour. In the meantime, thanks for your support.

I really like these guys.  Good Luck Facebook and Team.

Regards

Loyal Facebook Fan.

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